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Create customized flyers and brochures

Learn how to create and print customized flyers and brochures to bring your business, organization, or event to life.

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Content starts here

»  Why print your own promotional materials
»  Create a perfect flyer or brochure
»  Tips for good design
»  HP templates make it easy
»  Product recommendations
»  Choose the right inkjet paper
»  Choose the right LaserJet paper
»  Learn more
man and woman looking at flyers


Learn all the components that make an effective brochure or flyer, and discover how easy it is to create, customize, and print your own using templates from HP.

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Why print your own promotional materials

Man looking at printed document

There are many compelling reasons to create and print your own flyers and brochures:

  • Represent your business, organization, or event with style and professionalism.
  • Be in control of the way your business is seen.
  • Bypass expensive print shops and specialty stores that often require a minimum print run or charge extra for small print runs.
  • Prevent waste by printing only what you need.
  • Easily make changes or update content.
  • With many styles and colors to choose from, HP templates make it easy to get the quality results you want.

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Create a perfect flyer or brochure

woman looking at flyer

To be effective, a flyer needs an attention-grabbing hook.

woman discussing a printed document
Make sure you check all your materials for mistakes before you print and distribute them.

There are several key elements to creating an effective brochure or flyer:

  • Get their attention
    Create a hook or an attention-grabbing headline that will draw your audience in and pique their interest.
  • Don’t bury crucial information
    Make sure the most important facts are clear and prominent, so your audience can easily find the information they need (who, what, where, when, why, etc.).
  • Keep it simple
    Be sure the language in your flyer or brochure is straightforward and easy to read. If too lengthy or wordy, your audience may lose interest or miss valuable information.
  • Proofread content
    Avoid spelling and grammar mistakes by taking advantage of the spelling and grammar checks on your computer's word processing application.
  • Inspect the details
    Be sure to check the content of your flyer or brochure for accuracy. Incomplete or incorrect information will make your organization look unprofessional, or worse, send people to the wrong place.

For more information on creating a great marketing brochure, including planning and distribution ideas, check out this article on Creating a marketing brochure from the HP Small & Medium Business site.

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Tips for good design

Flyer printed in black and white and color

Brochures and flyers printed in color stand out and attract more attention than those printed in black and white.

Flyer with photos
Adding photos is a great way to add interest to your flyer or brochure.

An aesthetically pleasing brochure or flyer is much more likely to grab attention and get your message across. If creating your own brochure or flyer from scratch, follow these tips for a winning design:

  • Use color
    Print your brochure or flyer in full color. Bold colors stand out and grab attention, and coordinating the colors of your photos, text, and background will make your messaging more cohesive.
  • Add photos
    The right photos will add interest and emotion to your flyer or brochure, and can help establish the tone of your piece. Use your own photos or search for royalty-free images online.
  • Use additional visual aids
    Adding informative illustrations, charts, and graphs is an effective way to clarify your message. Choose images that illustrate a point or coordinate with your written message.
  • Use restraint
    Avoid losing key pieces of information in a cluttered, over-designed layout. Use discretion in your design, and don’t be afraid to leave white space. Remember—simplicity is key!
  • Print on quality paper
    Your brochures or flyers will look their best when printed on quality HP papers. Find out how to Choose the right inkjet paper or Choose the right LaserJet paper for the job.

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HP templates make it easy

Volunteer photo flyers

Weathered tri-fold brochure

HP has created a family of full-color, customizable, and easy-to-use brochure and flyer templates. Choose from a plethora of different themes and color schemes. Then just plug in your own text, upload your images, print, and distribute.

  • Use the HP Activity Center’s Volunteer photo flyers to advertise a fundraiser, solicit volunteers, or draw attention to any upcoming party or event.
  • Choose from over a dozen Business marketing identity kits to build the perfect newsletter, flyer, or tri-fold business brochure that fits your individual style. Each kit features a classic design and coordinated templates. You can create an entire brand identity for your business, or a simple, single promotional piece.

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Product recommendations

brochure and flyer paper

Get everything you need to create and print your own brochures and flyers with these products from HP:

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Choose the right inkjet paper

Get consistent, professional results with inkjet paper from HP. Use this chart to select the paper you need.

Paper for inkjets Description Types & sizes available
HP Brochure and Flyer Paper
  • Scores easily and prevents ink from showing through
  • Great for brochures, direct mail pieces, newsletters, flyers and more


  • 8.5 x 11"
  • 11 x 17"
  • 8.5 x 11"
HP Tri-fold Brochure Paper
  • Professional look for your tri-fold brochures and marketing materials. Neatly fold your finished pieces along the pre-scored lines
  • Sharp, professional-quality results—brilliant color clarity
  • 8.5 x 11"
  • 8.5 x 11"

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Choose the right LaserJet paper

Bring your prints to life with LaserJet paper from HP, and count on high-quality, professional prints every time.

Paper for LaserJets Description Types & sizes available
HP Color Laser Brochure Paper
  • Get a professional edge with this bright, high-impact, glossy or matte-finish paper
  • Great results—crisp text, vibrant colors, photo quality images
  • Heavier weight eliminates show-through
  • 8.5 x 11"


  • 8.5 x 11"
HP Tri-fold Color Laser Brochure Paper
  • Fold easily along the pre-scored lines for a clean edge
  • High-opacity stock is designed for minimal show-through
  • 8.5 x 11"
HP LaserJet Tough Paper
  • Durable results—tough, waterproof, and will not tear
  • Ideal for documents requiring durability such as signs, point-of-sale materials, maps, manuals, menus, report covers, catalogs, business cards, labels, blueprints, etc.
  • 8.5 x 11"

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Learn more

The templates featured here are just the beginning. For more in-depth marketing tips, check out the Marketing Impressions page, choose your business profile, and discover even more valuable resources for you and your business.

For more ideas on how to make your printer work for you and your business, check out all the Home office ideas  from HP.

Discover more inspiring Create and print articles and activities.

Free online classes

Take a free online class.  HP offers classes to teach you how to use your products in fun, new ways. 

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