To be effective, a flyer needs an attention-grabbing hook.
Make sure you check all your materials for mistakes before you print and distribute them.
There are several key elements to creating an effective brochure or flyer:
Get their attention Create a hook or an attention-grabbing headline that will draw your audience in and pique their interest.
Don’t bury crucial information Make sure the most important facts are clear and prominent, so your audience can easily find the information they need (who, what, where, when, why, etc.).
Keep it simple Be sure the language in your flyer or brochure is straightforward and easy to read. If too lengthy or wordy, your audience may lose interest or miss valuable information.
Proofread content Avoid spelling and grammar mistakes by taking advantage of the spelling and grammar checks on your computer's word processing application.
Inspect the details Be sure to check the content of your flyer or brochure for accuracy. Incomplete or incorrect information will make your organization look unprofessional, or worse, send people to the wrong place.
For more information on creating a great marketing brochure, including planning and distribution ideas, check out this article on Creating a marketing brochure from the HP Small & Medium Business site.
Brochures and flyers printed in color stand out and attract more attention than those printed in black and white.
Adding photos is a great way to add interest to your flyer or brochure.
An aesthetically pleasing brochure or flyer is much more likely to grab attention and get your message across. If creating your own brochure or flyer from scratch, follow these tips for a winning design:
Use color Print your brochure or flyer in full color. Bold colors stand out and grab attention, and coordinating the colors of your photos, text, and background will make your messaging more cohesive.
Add photos The right photos will add interest and emotion to your flyer or brochure, and can help establish the tone of your piece. Use your own photos or search for royalty-free images online.
Use additional visual aids Adding informative illustrations, charts, and graphs is an effective way to clarify your message. Choose images that illustrate a point or coordinate with your written message.
Use restraint Avoid losing key pieces of information in a cluttered, over-designed layout. Use discretion in your design, and don’t be afraid to leave white space. Remember—simplicity is key!
HP has created a family of full-color, customizable, and easy-to-use brochure and flyer templates. Choose from a plethora of different themes and color schemes. Then just plug in your own text, upload your images, print, and distribute.
Use the HP Activity Center’s Volunteer photo flyers to advertise a fundraiser, solicit volunteers, or draw attention to any upcoming party or event.
Choose from over a dozen Business marketing identity kits to build the perfect newsletter, flyer, or tri-fold business brochure that fits your individual style. Each kit features a classic design and coordinated templates. You can create an entire brand identity for your business, or a simple, single promotional piece.
The templates featured here are just the beginning. For more in-depth marketing tips, check out the Marketing Impressions page, choose your business profile, and discover even more valuable resources for you and your business.
For more ideas on how to make your printer work for you and your business, check out all the Home office ideas from HP.