 HP knows. Predicting what your photos will look like in 50 or 100 years is a complicated science. That's why HP invests heavily in the people and equipment necessary to predict how long photos will last in homes like yours. To make sure your HP photos can be shared for generations, HP’s world-class image permanence labs test all the factors that can potentially harm photos.
HP uses the leading independent image permanence test lab, Wilhelm Imaging Research, Inc. (WIR) to confirm HP’s performance predictions. HP also participates in WIR’s image permanence certification program, so you can trust that HP photo printing systems have been rigorously tested. And because WIR tests all the leading photo brands you can confidently use WIR to verify fade predictions made by HP’s competitors.
Look for the WIR display permanence certification seal of 105+ years on HP Premium Plus photo paper packages.
WIR tests show that when using the newest technology HP inkjet print cartridges, photos printed on HP Premium Plus photo paper resist light fading more than twice as long as photo lab processed color photos.
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