Intro: Create your own marketing materials

HP has everything you need to easily create professional-looking collateral to make your business stand out


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Introduction

Whether you’re developing brochures for company promotions or designing new business cards, HP has you covered. Find out about HP printers, papers, and customizable templates that can help you create eye-catching, print-shop quality marketing materials yourself.

Advantages of DIY marketing materials

Print high-impact marketing materials at home

Applying the “do-it-yourself” approach to marketing materials can help you save money, make an impact, and gives you complete control over how your business is represented.


Making your own marketing materials, including business cards, brochures, and flyers, offers a variety of benefits:


  • Flexibility: Transform your business identity whenever you need to—without being stuck with 1000 extra business cards.
  • Savings: Avoid costly print shops by creating marketing materials yourself with the help of an HP printer.
  • Impact: Even a one-person business can appear to have the muscle of a dedicated marketing department.
  • Customization: Customizing your marketing materials lets you reflect the unique qualities and style of your business.
  • Convenience: Need a large number of brochures or flyers at the last minute? No problem when all the necessary resources are right in your own home or office.

Wide-format printing for high-impact marketing

HP Officejet 7500A Wide Format Printer

The HP Officejet 7500A Wide Format Printer allows you to print laser-quality text, professional color pages, and high-quality photos in sizes ranging from 3" x 5" to 13" x 19".


Before you can start creating your own marketing materials, you’ll need the right printer. Consider an HP wide-format printer for high-impact prints in a range of sizes and formats that you’ll need


What they offer:


  • Impact. Make a big splash (without the big price tag) with large, full-color, borderless marketing materials.
  • Variety. Create a range of professional-quality materials, including 11" x 17" posters, tri-fold brochures, and two-sided 8.5" x 11" booklets. Learn more about choosing paper for your wide-format marketing needs.
  • Convenience. You can also use your wide-format printer to print everyday documents quickly and efficiently.

Choose paper for your HP printer

Woman looking at paper on desk

HP has a wide selection of paper for a variety of business printing needs.

Once you’ve found the ideal printer for creating your marketing materials, you’ll need to choose the most appropriate HP Paper to print them on.


What it offers:


  • High-quality results. HP papers are especially engineered to work together with HP toners and inks to deliver prints featuring fade resistance, bolder blacks, and more vibrant colors.
  • Selection. Choose from a range of finishes, weights, and sizes to find the perfect HP paper for all your tasks

Get started:


Discover the benefits of Web-connected printing

HP Officejet Pro 8600 Plus touchscreen

The large touchscreen on HP printers, like the HP Officejet Pro 8600 Plus , makes it easy to navigate HP Print Apps and traditional printer functions.


Most HP printers are equipped with built-in wireless networking, HP ePrint mobile printing capability, and HP Print Apps. These revolutionary printers make printing more convenient than ever


  • Find ready-to-use templates for marketing materials and other business forms through HP Business Print Apps like Biztree Docs. 1
  • With HP ePrint mobile printing, you or your colleagues can e-mail files to a Web-connected printer from any device with e-mail capabilities.2
  • Upload documents from your printer to a cloud server, and pull them directly from the server to your printer for fast reprints—no PC needed.

Print your own business cards

sample business card

Choose from a number of stylish business card templates at the HP Creative Studio for business.

A business card is the simplest way to promote your business or service and is the first marketing material you’ll want to create. HP makes it easy with online resources and a range of templates.


What it offers:


  • Savings. Avoid costly print minimums and save money by only printing the number of business cards you need, when you need them.
  • Choices. At the HP Creative Studio for business, you’ll find an assortment of stylish, easy-to-customize, free business card templates.

Get started:


Design and print flyers and brochures

Brochure and flyer

Use HP Brochure and Flyer Paper for colorful, high-quality marketing materials.

Once you’ve made your business cards, expand your collateral to include brochures and flyers that you can customize and print yourself using free, matching templates from HP.


What it offers:


  • Control. Manage the way your business is represented by choosing the exact look and feel of your promotional materials
  • Efficiency Prevent waste by printing only what you need.

Get started:


Find the printer for your marketing materials

The latest HP e-All-in-One and printer capabilities make it easier than ever to print your own high-impact marketing materials. Plus, they feature HP ePrint so you can print from your smartphone or tablet from virtually anywhere!2

HP Officejet 7500A Wide Format printer

HP Officejet 7500A Wide Format e-All-in-One

$249.99

  • Print, copy, scan, fax
  • 2.36" color touchscreen
  • ISO Print Speed: Up to 10 pages per minute (ppm) black, 7 ppm color 3
  • Wide-format color printing up to 13" x 9”
HP Officejet Pro 8600 Plus eAiO

HP Officejet Pro 8600 Plus
e-All-in-One

$299.99

  • Print, copy, scan, fax
  • 4.3" color touchscreen
  • ISO Print Speed: Up to 20 ppm black, 16 ppm color 3
  • 50-sheet automatic document feeder (ADF)
  • Legal-size scanning glass
  • Professional color for up to 50% lower cost per page and energy use than laser printer 4,5
HP LaserJet Pro 200 Color MFP M276nw

HP LaserJet Pro 200 Color MFP M276nw

$449.99

  • Print, copy, scan, and fax
  • ISO Print Speed: Up to 14 ppm black, 14 ppm color 6
  • Use business apps on the 3.5" color touchscreen 1

Visit the printer buying guides to find the right printer or All-in-One for your in-house marketing needs.

Learn more



  • 1 Requires a wireless access point and an Internet connection to the printer. Services require registration. App availability varies by country, language, and agreements. For details, see www.hp.com/go/eprintcenter.
  • 2 Requires an Internet connection to HP web-enabled printer and HP ePrint account registration (for a list of eligible printers, supported documents and image types and other HP ePrint details, see www.hp.com/go/eprintcenter). Mobile devices require Internet connection and email capability. May require wireless access point. Separately purchased data plans or usage fees may apply. Print times and connection speeds may vary.
  • 3 After first page or after first set of ISO test pages. For more information, see hp.com/go/printerclaims.
  • 4 Majority of color laser printers
  • 5 Majority of color laser printers < $600, March 2011, OJ Pro with highest capacity cartridges. Energy use based on HP testing using the
    ENERGY STAR® program’s TEC test method criteria. For details, see hp.com/go/officejet.
  • 6 Measured using ISO/IEC 24734, excludes first set of test documents. For more information see hp.com/go/printerclaims. Exact speed varies depending on the system configuration, software application, driver, and document complexity.