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Intro: Create your own marketing materials

HP has everything you need to easily create professional-looking collateral to make your business stand out
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Content starts here

  » Advantages of DIY marketing materials
  » Wide-format printing for high-impact marketing
  » Choose paper for your HP printer
  » Get an In-House Marketing Starter Kit from HP
  » Print your own business cards
  » Design and print flyers and brochures
  » Look good in a professional portrait
  » Learn more
Two women in an office setting

Introduction

Whether you’re developing brochures for company promotions or designing new business cards, HP has you covered. Find out about HP printers, papers, and customizable templates that can help you create eye-catching, print-shop quality marketing materials yourself.

Advantages of DIY marketing materials

Large selection of marketing materials
Applying the “do-it-yourself” approach to marketing materials can help you save money, make an impact, and gives you complete control over how your business is represented.

Making your own marketing materials, including business cards, brochures, and flyers, offers a variety of benefits:

Flexibility: Transform your business identity whenever you need to—without being stuck with 1000 extra business cards.

Savings: Avoid costly print shops by creating marketing materials yourself with the help of an HP printer.

Impact: Even a one-person business can appear to have the muscle of a dedicated marketing department.

Customization: Customizing your marketing materials lets you reflect the unique qualities and style of your business.

Convenience: Need a large number of brochures or flyers at the last minute? No problem when all the necessary resources are right in your own home or office.

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Wide-format printing for high-impact marketing

HP Officejet 7000 Wide Format Printer
The HP Officejet 7000 Wide-format printer allows you to print laser-quality text, professional color pages, and high-quality photos in sizes ranging from 3.5" x 5" to 13" x 19".

Before you can start creating your own marketing materials, you’ll need the right printer. Consider an HP wide-format printer for high-impact prints in a range of sizes and formats that you’ll need.

What it offers:
  • Impact. Make a big splash (without the big price tag) with large, full-color, borderless marketing materials.
  • Variety. Create a range of professional-quality materials, including 11" x 17" posters, tri-fold brochures, and two-sided 8.5" x 11" booklets. Learn more about choosing paper for your wide-format marketing needs.
  • Convenience. You can also use your wide-format printer to print everyday documents quickly and efficiently.

Get started:
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Choose paper for your HP printer

Woman looking at paper on desk
HP has a wide selection of paper for a variety of business printing needs.

Once you’ve found the ideal printer for creating your marketing materials, you’ll need to choose the most appropriate HP Paper to print them on.

What it offers:
  • High-quality results. HP papers are especially engineered to work together with HP toners and inks to deliver prints featuring fade resistance, bolder blacks, and more vibrant colors.
  • Selection. Choose from a range of finishes, weights, and sizes to find the perfect HP paper for all your tasks.

Get started
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Get an In-House Marketing Starter Kit from HP

A hand putting the Marketing kit CD into a PC CD-ROM drive
The HP Business Marketing Design CD offers over 100 templates from Logoworks by HP, iStockphoto, and StockLayouts.

The In-House Marketing Starter Kit from HP, included with select HP printers, provides a bundle of tools and information to help you begin creating your own marketing materials.

What it offers:
  • Support. The included HP Business Marketing Design CD offers templates and step-by-step instructions for designing your marketing materials.
  • Special offers. Find deals from Logoworks by HP, iStockphoto, and StockLayouts.
  • Supplies. Enjoy an assortment of HP paper samples, including photo, brochure, and presentation paper.

Get started:
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Print your own business cards

HP Creative Studio business card template selection
Choose from a number of stylish business card templates at the HP Creative Studio for business.

A business card is the simplest way to promote your business or service and is the first marketing material you’ll want to create. HP makes it easy with online resources and a range of templates.

What it offers:
  • Savings. Avoid costly print minimums and save money by only printing the number of business cards you need, when you need them.
  • Choices. At the HP Creative Studio for business, you’ll find an assortment of stylish, easy-to-customize, free business card templates.

Get started:
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Design and print flyers and brochures

Brochure and flyer
Use HP Brochure and Flyer Paper for colorful, high-quality marketing materials.

Once you’ve made your business cards, expand your collateral to include brochures and flyers that you can customize and print yourself using free, matching templates from HP.

What it offers:
  • Control. Manage the way your business is represented by choosing the exact look and feel of your promotional materials.
  • Efficiency. Prevent waste by printing only what you need.

Get started:
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Look good in a professional portrait

Business card
Include your picture on your business cards, flyers and brochures, and on social media sites, such as Facebook and LinkedIn.

A “headshot” or professional portrait is useful in countless situations, but with a few simple tips, you, a friend, and digital camera can capture a picture that will get the job done!

What it offers:
  • costs: Avoid hiring an expensive, professional photographer.
  • Creative control: Being in charge of your own shoot allows you to choose exactly what you wear, how you look, and the tone of your portrait.


Get started:
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Learn more

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